![]() Feel free to be more direct in your title. For example, let’s say our title is, “ Why isn’t LinkedIn generating leads for me?” This title plays on frustration of my target audience and suggests a solution could be hidden inside the discussion. Tell them the “better way” (at a high level, yet specific)Ī “how-to” discussion is one of the most effective, easy and fun (yes, fun) ways to generate leads on LinkedIn.Tell them what you’re about to tell them (and make it a big one).In doing so, follow the classic communications technique that has worked for eons: Focus on showcasing your experiences (or those of others) in ways that are direct and practical. Most importantly, be sure it shows prospects how to improve something important to them-how to create more success.Īlso, make sure your headline and opening paragraph avoids subconsciously telling readers, “you’ve heard this before.” You don’t want that. If possible, tell readers you’ve got valuable stuff they’ve not heard before. Proclaim your big “ah-HA!” insight, fix or better solution. In the first paragraph of your LinkedIn Group conversation-starter get right to the point. Step 2: Get right to the point and invite criticism This formula will help you write headlines prospects cannot resist clicking on. Ultra-Specific (How relevant is the knowledge or message being presented?).Unique (Is the promised message compelling and remarkable?).Urgent (Does the message make the reader want to read it immediately?).Useful (Is the promised knowledge valuable to the reader?).Print these off and hang them on your wall. As responses continue inside the discussion you will open the door to generating a relationship, a business lead. They will see your headline, click to read your first paragraph, and feel compelled to respond. Now, take each topic and write a killer LinkedIn Discussion headline-one your prospects will find impossible to resist. THIS is where to start with writing a headline that magnetically attracts prospects. Or jot down a goal they’re striving to achieve-a physical or mental place they need to get to. Right now, jot down three pains, fears or frustrations your target market suffers from. They often try to be cute (I used to write those!). The trick to writing magnetic headlines in Groups (or on your profile) is simple:Īppeal to emotional and tangible desires of prospects in ways they cannot resist acting on. Effective headlines get right to the point. There are two kinds of headlines: Attention grabbers and everything else. Step 1: Write a magnetic headline (that gets clicked)Įveryone is suffering from information overload-and everything online is being reduced to a headline. Keep this in mind as I give more details on my LinkedIn strategy template. It’s how and when you say it!Įarning leads relies more on how and when you share knowledge and advice-less on what you share. Well, LinkedIn profiles and Group discussions work the same way. ![]() ![]() Ever have a moment like that? Where a relationship went terribly wrong-or right? In the end, HOW and WHEN we choose to say words (to the other person) makes all the difference. My wife always says, “don’t you have any tact?!” It’s not what I say it’s how and when I say it. create response by making buyers hungry for your remedy (get them curios about you).get to the point FAST by providing clear, actionable problem-solving steps.attract buyers with a magnetic headline (I’ll show you how below).This LinkedIn strategy template is the fastest, most practical way to: This is the same LinkedIn leads strategy I used to get over 100 leads in 1 Group post. I’ve put the approach into a handy LinkedIn strategy template. Need a better, faster way for using LinkedIn to generate leads? Here is a radically effective way to get leads every time.
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